Retail Industry Trends 2020: All-In on Digital Since COVID-19

The retail industry has faced significant challenges due to the COVID-19 pandemic, prompting a shift toward digital solutions to cope with increased online demand. With the 2020 holiday season approaching, retailers are under pressure to maintain seamless digital operations as online shopping becomes the primary channel for many consumers. The pandemic has accelerated digital transformation, with significant growth in ecommerce sales and services like click-and-collect. Retailers that have embraced digital innovation, such as Walmart and Target, have seen substantial sales growth, highlighting the importance of digital acceleration. As traditional in-store shopping declines, major retailers are closing physical locations for events like Thanksgiving, focusing instead on online sales. PagerDuty's digital operations management platform offers solutions to help retailers maintain uptime and manage increased digital traffic by providing real-time visibility and automation, ensuring a smooth customer experience during peak shopping periods.