Ory is a community-driven company that emphasizes creating meaningful open-source products through a flat hierarchy and mutual trust, allowing contributions from anyone and fostering an inclusive meritocracy. The company prioritizes product excellence with a focus on usability, aiming to simplify work processes and improve customer capabilities. Ory encourages self-governance among its team members, promoting transparent communication, self-awareness, and learning from failures, while providing the necessary tools for high-quality performance without manipulative motivational tactics. Leadership at Ory is about inspiring others and maintaining a clear, action-oriented vision, with an emphasis on developing innovative reward systems for open-source contributors to enhance collaboration and artistic creation.