Automated deployment processes in software development are advocated for their numerous benefits, yet only a minority of teams, as indicated by Redgate's 2020 State of Database DevOps Report, have implemented a fully automated system. The reluctance to adopt such systems often stems from the perceived complexity and time investment required to set them up. However, automated deployments reduce errors, enable any team member to initiate releases, free engineers to focus on development, simplify deploying to new environments, and allow for more frequent releases, fostering agile development. Tools like Octopus Deploy can streamline the setup process, integrating easily with existing systems and diminishing the setup time significantly. Chris Smith from Redgate emphasizes these advantages, suggesting that the initial setup effort is outweighed by the long-term operational efficiencies gained.