Octopus goes to conferences!

Octopus Deploy embarked on attending conferences to increase brand awareness and engage directly with developers, finding it a valuable experience despite initial uncertainties. Driven by Damo's organization, the team attended several U.S. events, including Visual Studio Live and Microsoft's Build conference, allowing them to interact with both existing and potential users. The conferences provided insights into developers' needs and deployment challenges, helping Octopus staff understand diverse development environments and how their product could fit into these. Although tiring, the experience was enriching, with staff sharing Australian treats like Tim Tams to draw attendees. This initiative was not approached as a direct sales pitch but rather as an opportunity to educate and showcase the value of Octopus, while learning from the developer community.