Why Observe - Part 3: The Platform

Observe, Inc. has developed an innovative approach to Observability by utilizing Snowflake, a cloud-based data warehouse, as its primary data store, allowing them to focus on product development rather than building custom data management systems. The company decided to adopt a relational modeling approach for machine data, opting for a "temporal relational star schema" to manage and query large-scale telemetry efficiently. This decision, while unconventional compared to other vendors who often build specialized systems, enables Observe to provide a flexible and comprehensive Observability solution. Additionally, Observe has chosen a cloud-only deployment model and a usage-based pricing strategy, aiming to align their incentives with their customers by charging for data usage only when it delivers value. This approach reflects their goal of making machine data as actionable and meaningful as possible, driven by the founding team's extensive experience with large-scale systems and a desire to develop a product that meets their own past needs in data management and troubleshooting.