Welcome To Observe

Observe has officially emerged from stealth mode, announcing $35 million in Series A and debt financing led by Sutter Hill Ventures, with notable early investors including Michael Dell and Frank Slootman. Focused on the growing Observability market, Observe seeks to revolutionize how digital applications are monitored by addressing the limitations of current tools, which struggle with siloed data and high costs. Founded in 2017, Observe uses the Snowflake cloud data warehouse to unify telemetry data, enabling faster and cheaper issue resolution. The platform uniquely curates data into "resources," allowing users to investigate issues through logical starting points and related contexts, without the need for tagging. Observe offers intuitive interfaces for both novice and experienced users, including Resource Landing Pages and a spreadsheet-like environment with OPAL for data manipulation. Their pricing model is straightforward, based on storage and querying, aligning costs with user engagement. Currently working with about 15 customers, Observe is refining its product through an "Early Access" program for interested participants.

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