Six Things Executives Don’t Understand About Developers—but Should

In today's tech-driven world, organizations increasingly rely on software and developers to maintain efficient operations and customer-facing services. Developers, essential yet often misunderstood by non-technical executives, are both engineers and artists who devise solutions to complex business challenges, ensuring applications run seamlessly and are continuously improved. Their success is measured through technical metrics like reliability and innovation rather than conventional business outcomes. To truly harness their potential, developers should be engaged with business objectives, provided with modern technological tools, and recognized for their contributions, as this fosters motivation, creativity, and loyalty. Moreover, many developers harbor entrepreneurial aspirations, and by supporting their development of business acumen, organizations can benefit from their energy and creativity. Celebrating developers' achievements publicly can also reinforce their critical role in driving business success.