The company is offering a free student edition of its observability platform, allowing students to gain valuable skills in DevOps and site reliability engineering, while also promoting diversity in tech careers by targeting underrepresented groups. The platform provides 500 GB of data per month, three full-stack users for collaboration, training and certifications, and access via the GitHub Student Developer Pack. This initiative aims to inspire more people from diverse backgrounds to pursue a career in tech, as highlighted by the Accelerate State of DevOps 2019 report.