AfroTech World is a leading multicultural tech gathering in the US that brings together leaders and professionals to build a strong Black tech community. This year's virtual conference takes place on November 9-14, 2020, with New Relic participating as a sponsor. The company aims to increase diversity and inclusion by showcasing Black talent, including its own employees, through various activities such as panel discussions and one-on-one engagements. AfroTech World is seen as an opportunity for Black professionals like the author to connect with others who share similar experiences and values, and New Relic is committed to attracting and recruiting Black employees. The company has a history of successfully hiring employees through its engagement at AfroTech, and it looks forward to meeting attendees at its virtual booth during the conference.