Observability has become a crucial practice for enterprise IT organizations to move from a reactive to a proactive posture, enabling great customer experiences, agility, and profitable growth by delivering sustainable competitive differentiation. To achieve this, IT executives should focus on several core areas including telemetry data, SaaS delivery, pricing predictability and transparency, full-stack observability, analytics, modern interfaces, culture, and business KPIs that drive business outcomes. By adopting observability, IT teams can create an observable environment, provide fast analysis and visualizations to various teams, and deliver business benefits spanning capacity planning, forecasting, performance, and observability-driven backlogs. The goal is to help IT stakeholders make their complex environments observable, enabling them to measure performance and react properly, ultimately driving business value creation.