Netlify aims to make it easier for developers to build and deploy web projects, regardless of their level of expertise or experience. The platform provides sensible defaults and simple customizations, allowing users to inherit clever hosting and deployment behaviors without needing to become experts in underlying technologies. This includes features such as instant rollbacks, branch deploys, and auto-publishing control. While the defaults often suffice, expert mode is available for more exotic requirements, enabling users to make custom adjustments to HTTP headers and caching behaviors. With Netlify, developers can benefit from automation and features while extending and tuning specific aspects when needed.