The new feature, Netlify Drop, is a simplified way for users to deploy websites on the web. Existing BitBalloon customers will continue to enjoy simple drag-and-drop website deployments but now have access to more powerful features and benefits of Netlify. The changes include a new site design, free custom domains without additional fees, free HTTPS to secure sites, and updated bills and contacts with the name changing from BitBalloon to Netlify. Existing accounts and account details will remain unchanged, but users may need to update their bookmarks to access the new deployment feature.