For information on how to setup SSL / HTTPS on Netlify, please click here` The use of HTTPS (Hypertext Transfer Protocol Secure) is recommended for static websites due to its benefits in improving SEO, providing better analytics data, protecting content and users from tampering and malicious attacks, and enabling the use of bleeding-edge technologies. Google recently announced that it will start ranking sites with HTTPS support higher than those without, making it an essential factor in search engine rankings. By enabling HTTPS, website owners can ensure their site's security, integrity, and user trust, ultimately enhancing their online presence and reputation.