Data and the European Landscape: 3 Trends for 2022

The European data landscape is expected to undergo significant changes in 2022, driven by the Digital Markets Act and its potential impact on cloud vendor lock-in. The regulation's focus on "distorted competition" in cloud infrastructure services may lead to a shift towards multi-cloud strategies, where organisations pursue environments that improve business continuity and agility while accessing best-of-breed services from each provider. Additionally, there is growing interest in converging operational and analytical data, with companies seeking unified platforms that enable real-time insights and automation. Sustainability will also play a crucial role, with the European Green Deal's commitment to reducing emissions by 55% by 2030 influencing local strategic IT choices, including cloud providers and data centers.