Big Data Is The New Normal

Big Data Is The New Normal` highlights the growing importance of big data in business and how it's becoming a norm for decision-making. Big data refers to the vast amount of information that businesses are now dealing with, which can be used to gain valuable insights and make informed decisions. While not all data will be considered big data, its impact on various industries, such as retailing, is significant. Companies like Netflix, which uses big data to understand customer behavior and preferences, are already seeing the benefits of harnessing this information. As a result, big data is expected to mature into an everyday business tool by 2016, with organizations already demonstrating its value in achieving superior results. The future of big data seems distant now, but it will likely become a crucial aspect of marketing and design decisions in the near future.

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