Future-proofing your product strategy

Product leaders often face unpopularity due to the challenging task of balancing user needs with business and engineering requirements, which can stifle innovation if not managed well. This tension is exacerbated by the difficulty many product managers have in effectively engaging with other teams and advocating for the role of product management. To address this, a new model for product-led engagement is proposed, focusing on building adaptive product teams that tailor their actions to the specific context of their organization. This approach involves avoiding a one-size-fits-all strategy, recognizing organizational differences, and embracing an adaptive framework that enhances strategic thinking, flexibility, and communication. By doing so, organizations can foster a culture where innovation is driven not just by product teams but across various roles, preparing them for future challenges. Tanya Cordrey, with her extensive experience in the product space, advocates for this adaptive approach to ensure that product strategies are aligned with the evolving landscape of business and technology.