Cookies, GDPR in product analytics strategy
Blog post from Mixpanel
Mixpanel's guide highlights the importance of integrating data protection into product analytics strategies, particularly in light of evolving privacy regulations like GDPR, CCPA, and the ePrivacy Directive. It emphasizes the crucial role product teams play in enhancing privacy protections by adopting thoughtful data collection practices. The guide discusses the complexities of privacy compliance, focusing heavily on European regulations such as the GDPR and the ePrivacy Directive, which regulate the use of cookies and consent management. Mixpanel offers a range of solutions to help product teams manage these challenges, including flexible data collection methods, server-side tracking, and robust consent management tools. The guide also outlines the implications of the Schrems II ruling on data transfers and how Mixpanel helps mitigate risks with options like EU Data Residency. Overall, Mixpanel positions itself as a supportive partner in navigating privacy compliance while enabling comprehensive product analytics.