Merge is an integration platform designed to simplify the process of connecting various business applications such as HR, recruiting, accounting, and payroll by optimizing every step of the integration funnel. The company has introduced a new feature that uses prefixes and suffixes to streamline the linking flow, thereby reducing errors and support time during the authentication process. This innovation allows customers to easily and accurately link their accounts by automatically populating and validating necessary subdomain information, ensuring a smooth integration experience. Merge positions itself as more than just a Unified API product by offering comprehensive management solutions for customer integrations, and encourages new users to experience the improved linking flow through a free sign-up or demo request.