Enterprise B2B companies face the challenge of integrating and maintaining numerous vendor systems to ensure customer satisfaction, with developers needing to choose between scraping, reverse-engineering internal APIs, or using official APIs for building integrations. While scraping offers ease of access by pulling data from UI elements, it is prone to instability due to frequent UI changes and slow data retrieval speeds, making it unsuitable for enterprise-level integration. Reverse-engineering internal APIs provides a faster and more reliable alternative but remains vulnerable to unannounced changes and limited data access. Official APIs, on the other hand, offer superior speed, reliability, and comprehensive data access, as they are designed for integration and backed by platform support, although they can be complex to implement. Merge's Unified API simplifies the integration process by providing a platform that connects to multiple vendor systems, reducing the complexity for developers and offering a more streamlined and robust solution for managing customer integrations.