The concept of Agentic Retrieval-Augmented Generation (RAG) enables AI agents to perform specific actions or sets of actions on behalf of users, taking the traditional RAG pipeline a step further by allowing for task automation and secure data access. This technology supports complex workflows, handles multi-step processes, and can determine workflows for specific scenarios, making it valuable for various applications. Agentic RAG has several benefits, including automating tedious tasks, providing secure data access, and supporting complex workflows, and it can be implemented using various techniques, such as prioritizing API-based connectivity, normalizing integrated customer data, and utilizing a unified API solution. Several companies, like Ema, Peoplelogic, and Juicebox, have already successfully implemented agentic RAG use cases, demonstrating its potential in real-world applications. By leveraging agentic RAG, businesses can create cutting-edge solutions that support differentiated user experiences, and companies like Merge offer unified API solutions to facilitate the implementation of agentic RAG in products, providing enterprise-grade security, data normalization, and observability tooling.