Labels on maps are both functional and aesthetic, enhancing the connection between geographical features and the viewer, and creating custom labels in Studio is straightforward. The process involves creating a new dataset, drawing lines to define the shape and position of labels, adding text properties, and exporting the design for use in Mapbox Studio Styles. After setting the label placement, users can style their labels with various fonts, colors, and text-spacing options to match their aesthetic or brand. Studio offers built-in fonts and the ability to upload custom fonts, and additional features like text transformation and halos can further enhance label visibility and design. The guide encourages experimentation and sharing of creative labeling techniques on social media.