The frequency of app updates varies significantly depending on the app's type, market, and maturity, with no one-size-fits-all approach. Analyzing data from the top 100 free and grossing apps, it was found that the median update frequency for free apps is approximately every 8.75 days, while top grossing apps typically update every 13.5 days. This discrepancy reflects the need for newer, free apps to consistently engage users with frequent updates, whereas more established, revenue-generating apps can afford less frequent but more substantial updates. Frequent updates are crucial for addressing user feedback, maintaining high app ratings, and leveraging recent changes in app review weightings, which prioritize current reviews over older ones. The category of the app also plays a role, with games dominating the update frequency charts due to their popularity. Additionally, unforeseen issues often necessitate quick fixes, highlighting the importance of rapid problem-solving capabilities. Tools like Luciq can assist developers by improving app stability, performance, and user experience throughout the app life cycle, thereby aiding in maintaining a competitive edge in the fast-evolving app market.