How Next.js can help improve SEO

Modern applications can be built using various architectures, with single-page applications (SPAs) and server-side rendered applications (SSR) being two common approaches. SPAs offer advantages like enhanced performance and responsiveness on mobile devices by dynamically generating content via JavaScript, but they often struggle with search engine optimization (SEO) as search engines find it challenging to index their dynamically loaded content. Conversely, SSR applications, facilitated by frameworks like Next.js, provide better SEO outcomes by serving complete HTML pages that are readily indexed by search engines. Next.js is a React framework that supports building scalable and SEO-friendly applications with features like automatic code-splitting and static exporting. It allows developers to enhance SEO results using meta tags and performance metrics, such as First Contentful Paint, and offers seamless integration with platforms like Vercel for deployment with SSL certificates. For developers looking to optimize user experience and SEO, Next.js provides tools to improve site performance and organic traffic.