To set up effective alerts for business operations, it is crucial to start with centralized, accessible, clean, reliable, and fresh data. Defining clear business goals ensures that the right metrics are monitored, and it is essential to use an application-agnostic tool to manage rules, preventing siloed logic and optimizing the customer experience. Good alerts should be real, urgent, actionable, and well-crafted, with clear content and effective management strategies in place. It is equally important to avoid misusing alerts for informational reporting or non-urgent task creation, instead setting up a system to manage these separately. A self-managing alert system requires regular review to prevent alert fatigue, consolidation of systems for clarity, and treating monitoring as code by using version control and peer reviews. This approach can significantly enhance business processes, especially when companies ensure accountability and refine alerts based on performance data.