Notifications, initially meant to streamline and prioritize information, have become cluttered with irrelevant content, leading to a struggle in managing attention across various tasks. Despite this, valuable notifications can enhance decision-making, clarify priorities, and maintain connections. Knock aims to assist software teams in delivering meaningful notifications by providing tools that ensure notifications are contextual, relevant, actionable, configurable, and reliable. While most teams lack the resources to optimize notification systems, Knock offers an API and dashboard to simplify notification management and execution, allowing non-developers to handle tasks traditionally reserved for engineers. By focusing solely on notifications, Knock enables precise orchestration across multiple channels, solving the challenges of over-delivery and ensuring effective communication with users. The company is dedicated to improving user experience by empowering teams to deliver intelligent, seamless notifications, thus enhancing productivity and engagement.