Installing or updating JFrog Artifactory on Microsoft Azure can be simplified by using the Azure Marketplace, which offers a streamlined process through an Azure ARM template, reducing the time and complexity typically involved in a manual setup. This method eliminates the need for extensive Azure and Artifactory expertise by automating the creation of necessary components such as virtual networks, network interfaces, and load balancers, and configuring registry settings. The process requires an active Azure subscription, available vCPUs, Artifactory Enterprise licenses, and a domain name with an SSL certificate. Users can select from database options like new or existing Postgres or MSSQL instances and specify storage settings during the setup. Once the configuration is validated and deployment is initiated, it automatically sets up Artifactory, providing users with access through a Fully Qualified Domain Name and default login credentials, allowing them to integrate Artifactory into their DevOps strategy efficiently.