The article emphasizes the importance of a strong privacy ecosystem, particularly with the arrival of GDPR, which brings data security and privacy to widespread public awareness. A company's security program is crucial in protecting customer data from external attacks and breaches, and investing in it is essential. Knowing one's own systems, choosing trusted vendors and partners, establishing best practices, and communicating actively with customers about privacy are also vital components of a robust privacy ecosystem. Companies that prioritize their privacy strategy will reap many rewards in the years ahead.