A strong vision is crucial for startups as it enables them to set meaningful goals, define strategies, and choose effective tactics. This vision helps the company stay relevant over time, despite changes in technology, trends, or other companies. A well-defined vision also guides decision-making, allowing teams to prioritize activities that align with their purpose and values. By having a clear direction, startups can avoid getting lost in feature-adding mode, where every activity seems valuable, and instead focus on achieving specific objectives. Ultimately, a strong vision is essential for a company's long-term success, as it allows them to adapt to changing circumstances while remaining true to their core purpose.