The web is undergoing a re-architecture towards personalized experiences built on individual pieces of content aggregated together into one experience. This shift is driven by mobile technologies, access to data through APIs and SDKs, and the rise of portable screens. As a result, cards are becoming the dominant design pattern for mobile devices, offering bursts of information, flexibility in manipulation, and a creative canvas for product and interaction designers, marketers, and creatives in advertising. Cards have been used throughout history as a medium for communicating quick stories, commerce, and more, and their versatility is now being leveraged to create engaging experiences on various social media platforms. The trend is expected to continue, with cards becoming the new standard for design and creativity.