What happens in the first 30 days defines whether a new sign-up turns into a loyal customer, or is never seen again. Talking to customers during this period is critical. NewsWhip uses Intercom to grow its userbase and get great feedback from new customers. The company offers a 30-day free trial of its product Spike, which allows it to target users with personalized messages at the right time. This helps to increase conversations with engaged customers, leading to conversions and ultimately achieving the goal of making Spike the definitive catch-all dashboard for what the world cares about.