The most successful companies are those that are aligned - on strategy, purpose and objectives. Many assume this is the job of senior leadership, but good managers can go a long way to ensuring their team is on the same page about their purpose, tools and output. To achieve alignment, managers need to create a shared understanding of what they're building, make sure everyone knows what quality looks like, and give everyone a say in the direction the team is headed. This requires a culture where individual team members are given direct input into the product roadmap and encouraged to ask good questions. By doing so, managers can prevent their team from drifting off course and avoid any icebergs looming on the horizon.