Smart Campaigns, a new solution from Intercom, aims to simplify marketing automation by adapting message order based on customer behavior. Unlike traditional tools that try to guess customer pathways and require complex decision trees, Smart Campaigns uses an intelligent approach inspired by Google Maps, allowing marketers to create tailored messages without getting lost in complexity. By automating the process of sending relevant messages at the right time, Smart Campaigns reduces the burden of marketing automation, enabling businesses to focus on communicating with customers effectively.