The Run Less Software philosophy is a set of guidelines for software companies to win battles in the market and stay competitive. It's based on three pillars: choosing standard technology, outsourcing undifferentiated heavy lifting, and creating enduring competitive advantage. By adopting these principles, companies can reduce their operational costs, increase their speed and agility, and deliver value to customers more effectively. The philosophy is not about avoiding innovation or technology, but about being strategic in how they choose to invest time and resources. It encourages companies to focus on the things that truly matter to customers, while leveraging standard technologies and outsourcing non-core tasks to third-party providers. By following these principles, companies can create a sustainable competitive advantage and stay ahead of the competition.