Intercom, a product-first company, emphasizes the importance of design in its culture and ethos. The company encourages strong opinions and deeply considers them through testing and refining beliefs. Design thinking is explored through various articles, including "The Dribbblisation of design," which highlights the four layers of product design, and "The full stack design system," which discusses the value of a shared conceptual model and design resources. Effective collaboration and brainstorming are also discussed in "Design workshops that work: How to get better at brainstorming." The company's approach to interaction design is outlined in "Intercom's fundamentals of good interaction design," which provides nine key tenets for best practice. Overall, Intercom's focus on design reflects its commitment to building great products for its customers.