A product roadmap is a set of questions that must be answered before adding a new feature to a product. The questions are designed to ensure that the feature aligns with the company's vision, will still matter in 5 years, will benefit everyone, improves or innovates on existing workflows, grows the business, generates meaningful engagement, can be supported and afforded, is designed well, and has a clear scope. These questions help product managers make informed decisions about which features to prioritize and avoid making "slippery slope" mistakes that lead to bloated products. By answering these questions, product teams can ensure that their roadmap is focused on delivering value to customers and driving business growth.