At Intercom, they're working towards making web and mobile business more personal by focusing on performance and availability. They believe that clear communication is crucial during service outages, which can be stressful for both customers and engineering teams. To achieve this, Intercom has set up a status page using StatusPage.io, providing real-time information on application performance metrics from New Relic and uptime monitoring from Pingdom. The goal is to improve availability to better than 99.9% each month, with feedback mechanisms in place for customers and stakeholders.