Intercom is a powerful tool used by Ad Reform and Userfeed, two profitable bootstrapped SaaS businesses. It helps with support, sales, marketing, onboarding, feature flipping, user feedback, and development platform use cases. Intercom enables teams to solve support issues faster, engage users in a human way, and provide targeted in-app or email messages to segments of users. Its data platform allows for segmenting users, sending relevant content, and improving customer retention. The platform also offers features like feature flipping, user feedback, and development tools that enable businesses to improve their products and grow their customers. Intercom's value is highlighted as a game-changer for bootstrapped SaaS businesses, providing an overall better experience than other tools in its category.