This article discusses the importance of conversational design for better products, particularly in software applications. It explains how human conversation is a sequence of verbal exchanges and how this can be applied to software interactions. The article highlights the need to bridge gaps in understanding between users and products by designing conceptual frameworks and systems that work for users. It also emphasizes the importance of sequencing turns in conversations, overcoming trustworthiness issues, focus problems, and delivery problems. The article suggests testing conversational experiences through table reads with team members and observing moments where the flow is logical or smooth. Ultimately, the goal is to create an intelligent system that's truly responsive to user signals, allowing users to respond and interact with the product in a meaningful way, which leads to UX empathy and a better understanding of user needs.