Your sales team is integral to your business's success. However, many organizations still haven't unlocked the full potential of their sales teams due to outdated ideas or inadequate investment in reps' growth. Intercom's sales leaders share their approach to fostering and maintaining a great sales culture, focusing on collaboration, customer-first approach, and seeking diverse perspectives. A collaborative team mindset, creating shared purpose, building relationships with other orgs, solving pain points and problems, understanding impact, thinking long-term solutions, and being deliberate about diversity every day are key components of Intercom's successful sales culture. By prioritizing these elements, organizations can create an inclusive environment that empowers talented people to thrive and grow, leading to unstoppable results.