The Intercom platform is launching two new programs for app builders and service providers, the App Partner Program and the Service Partner Program. These programs aim to help businesses forge stronger relationships with their customers by partnering with Intercom. The App Partner Program provides sales, marketing, and technical benefits to partners who have invested in building quality apps for Intercom's mutual customers. Partners can unlock new opportunities, such as joint deals, featured app store listings, and co-marketing efforts. The Service Partner Program is designed for service providers like digital agencies, business process outsourcers, systems integrators, and consultancies, providing them with resources to become full-fledged Intercom experts, exclusive access to the partner portal, and commission earnings for new customers introduced to Intercom. Both programs aim to drive more revenue and better customer relationships by enabling partners to work closely with Intercom and its mutual customers.