The German sports TV channel Sport1 built its own Internal Developer Platform to address issues with an overly complex development process, reliance on custom scripts, and sinking time trying to fix broken setups. The platform, built using a configurable architecture that supports security and performance testing, has improved developer productivity and reduced costs. With the new platform, developers have more freedom to implement changes while still following standards and boundaries, and the DevOps team now has more free time to focus on meaningful tasks such as monitoring and defining service level objectives. The platform's success is attributed to a structured approach that allows developers to apply changes to baseline templates, reducing variance in processes and increasing automation. By moving away from a monolithic codebase and embracing a more modular architecture, Sport1 has improved its development process and reduced the time spent on maintenance and deployment.