Heap's eCommerce bundle is designed to empower eCommerce businesses by automatically capturing comprehensive data from platforms like Shopify and various experimentation tools, without requiring developer resources. This enables retailers to efficiently analyze customer acquisition and loyalty, optimize ad spend, and make informed decisions regarding website changes. The tool provides integrations with eCommerce platforms, a best-in-class identity resolution feature, codeless data capture, and dynamic cohorting, allowing for a detailed understanding of user behavior across devices and channels. Companies such as Thirdlove, MM.LaFleur, and Sur La Table utilize Heap to gain granular insights into their digital journeys, helping them drive conversion, repeat purchases, and enhance brand loyalty. Through features like automatic user journey tracking and dynamic cohort analysis, Heap aids businesses in answering critical questions about consumer behavior and optimizing their marketing strategies.