Heap leveraged insights from behavioral data to enhance its mobile app features, particularly focusing on improving the event creation workflow for Product Managers using Heap on Android devices. The introduction of an Android Event Visualizer, which allows users to pair a device with Heap and view interactions, significantly increased usage of the feature from 8.25% to 38.7% after implementing an in-product walkthrough to improve discoverability. Although initially hindered by a cumbersome setup process, the addition of a default pairing gesture simplified user engagement. The insights gathered also informed decisions regarding the iOS Event Visualizer, revealing that while event creation was not problematic, the pairing process needed refinement. Consequently, Heap shifted its focus from a complete overhaul to refining the pairing mechanism, aligning it with the Android experience, which allowed the company to reduce project complexity while delivering impactful improvements. Heap’s strategic use of product analytics continues to drive rapid and effective product enhancements, with further investments planned to enhance the mobile user experience.