Heap and Appcues have partnered to offer product managers a powerful integration that enhances user activation, retention, and overall product engagement by combining Heap's data analytics with Appcues' in-app user experience tools. This collaboration enables product managers to identify valuable user behaviors and potential bottlenecks using Heap's analytics and subsequently use Appcues to create customized in-app experiences without requiring engineering resources. The integration allows real-time data from Appcues to be analyzed in Heap, and behavioral cohorts from Heap to be used in Appcues for targeted user engagement. This partnership is designed to improve onboarding, facilitate product adoption, and enhance user retention by providing insights into user interactions and delivering personalized experiences that guide users through their journey. The joint solution underscores the importance of understanding user behaviors to foster product-led growth and offers a seamless approach to improving product experiences across the entire user lifecycle.