In a podcast episode of ShipTalk, Chris Riley, a Senior Developer Advocate at Splunk, discusses the nuances of observability (O11Y) and the importance of internal advocacy for technological change within organizations. Riley highlights that observability involves more than traditional monitoring by focusing on distributed systems and integrating practices like incident response and infrastructure monitoring. He stresses the significance of data quality and the strategy behind incident response, emphasizing that these elements are crucial for effective technology use rather than just relying on tools. Additionally, Riley points out that advocating for new technologies requires empathy, stewardship, and aligning with organizational goals. He reflects on the broader role of advocacy in tech-enabled enterprises, suggesting that even roles like Site Reliability Engineering (SRE) now focus on spreading best practices across organizations.