Feature flags significantly enhance incident response by allowing quick toggles to disable problematic features without requiring full rollbacks, thus reducing incident resolution time from hours to minutes. This approach not only maintains the integrity of other release components but also avoids unnecessary paging and minimizes customer disruption. In a scenario where a frontend bug occurs outside of the working hours of key teams, feature flags enable teams in different time zones to quickly address the issue without waiting for other teams to come online. This capability ensures that the rest of the application continues to function normally, improving customer experience and team productivity. The article suggests that feature flags should be integrated into all aspects of change management, not just for releasing new features, as they offer a critical advantage in making applications resilient and ensuring quick Mean Time to Resolution (MTTR).