Six years ago, a company facing challenges with unsuccessful projects and inefficient meetings made transformative changes by adopting a data-driven approach and implementing agile delivery systems. They first established a data warehouse to run custom analytics, which proved more cost-effective than existing BI tools and allowed for deeper user insights. The introduction of an in-house A/B testing platform integrated into their code facilitated hypothesis-driven product development, requiring teams to define success metrics and test hypotheses against control groups. This shift led to significant improvements in alignment, speed, intellectual humility, and team collaboration. By focusing on clear success metrics and embracing a culture of testing, they reduced the influence of personal biases and opinions, ultimately driving faster development cycles and fostering a culture of inclusion. The data-driven approach not only accelerated growth but also had a positive impact on company culture, leading to substantial revenue increases and heightened enthusiasm among the teams.