Kimbre Lancaster, the Director of Global Events and Field Marketing at Gremlin, has played a pivotal role in organizing significant events such as Chaos Conf and Failover Conf, the latter being a virtual conference focused on resilience during the COVID-19 pandemic. With a background that transitions from theatre acting to project management, Kimbre found her passion in creating event experiences, which led her to work in tech companies like Scalyr and Split. She highlights the similarities between project and event management, emphasizing the strategic differences between B2C and B2B events, especially regarding long-term goals and measurable success. Amid the pandemic, Kimbre stresses the importance of adaptive skills in event marketing, sharing insights on how virtual events can still foster brand connections and urging event professionals to seek roles in companies that value their expertise. Furthermore, she encourages those in the field to use their skills to support social causes, enhancing their resumes while contributing to meaningful work.