The article provides insights and strategies for preparing systems to handle peak traffic events, which can significantly impact businesses in various industries, such as retail, financial services, software, news organizations, gaming, and education. It emphasizes the importance of having experienced Incident Managers on Call (IMOCs) during high-traffic periods, creating a comprehensive one-page document with critical information, learning from past postmortems, and testing in production to identify potential failures. Understanding and addressing problem services early and preparing well in advance are also highlighted as crucial steps to ensure system reliability during such events. The author, drawing from a decade of experience, shares that starting preparations early increases confidence in system readiness and encourages sharing tips within a community of engineers for continuous improvement.