Observability has evolved from simple log and metric monitoring to a more mature framework that aligns IT practices with business outcomes, as evidenced by a Grafana Labs survey of 150 industry decision-makers. The findings indicate a shift from fragmented tool use to unified platforms that enhance operational efficiency and business value, with many organizations adopting unified observability platforms to break down silos and improve incident resolution. While tool consolidation remains a work in progress, the adoption of service level objectives (SLOs) is growing, with 86% of organizations implementing them for accountability and improved decision-making, though many still use them reactively. Additionally, AI is being explored to enhance observability by reducing alert fatigue and assisting in incident detection, although only a small fraction have deployed it in production. Ultimately, the goal is to leverage observability for measurable business impact, with a growing number of organizations recognizing its value beyond traditional metrics like uptime and incident frequency, thereby positioning observability as a strategic business driver.